Internet has become the first tool of research for most of the potential home buyers today. On the other hand digital marketing industry has seen an exponential growth while traditional marketing mediums have taken the back seat. This directly means that there are huge job opportunities in digital marketing of real estate. Let’s decode this opportunity!
Real Estate Buyers Going Online
While internet and technology adoption in India increased rapidly over the last few years, COVID-19 pandemic accelerated this process. More and more citizens are maturing digitally. Today most of the home buyers start their home search process from internet.
The home buyers still go to property brokers and developers but digital media has become their first tool to research real estate markets, neighbourhoods, social and physical infrastructure, developers, projects etc.
The Potential of Digital Marketing of Real Estate
Property developers and consultants have rightly understood the potential of digital marketing of real estate, at a time when home buyers have aggressively started using the internet to research their future purchase. These developers have also realized the fact that only a strong and powerful digital marketing strategy can help them beat the ever increasing competition in the online space.
Digital Marketing Impact on Employees and Employers
With digital marketing, managers can now instantly scan the data to know where the visitors are coming from, what they are doing on the website and which online strategy is producing the highest ROI.
This data driven approach makes its convenient for professionals to deliver results and prove their worth. Similarly the top management can easily evaluate the most effective strategy.
Digital Marketing Team Building: A Priority for Property Developers
Today digital marketing team building has become a priority for property developers. As a result career in digital marketing of real estate today offers great opportunities to those already into this profession as well as those planning to start their career in digital marketing along with freelancers who offer different digital marketing services.
The career outlook is expected to remain very strong in the years to come, considering the fact that more and more people are going online day-by-day.
Demand for Digital Marketers
LinkedIn has already listed the role of digital marketing specialist among the top 10 most in-demand jobs with 8,60,000 job openings. LinkedIn has also listed search engine optimization (SEO) as one of the most desired skill set.
Since there are different specialized areas within the digital marketing strategy, the number of related jobs is much high. In fact, the industry is facing the digital skill gap.
In view of the huge manpower requirement and digital skill gap, now is the right time to start your career in digital marketing of real estate.
Digital Marketing of Real Estate: Career Opportunities & Salary
The real estate sector offers diverse career opportunities in the area of digital marketing to students, professionals and freelancers from all backgrounds. Here are the top career opportunities that real estate offers to the digital marketing students, professionals and freelancers:
| Job Role | Average Salary (INR) |
| Digital Marketing Manager | 4-18 Lakh Per Annum |
| Search Engine Optimisation (SEO) Specialist | 2-3 Lakh Per Annum |
| Social Media Manager (Social Media Marketing Expert) | 3-4 Lakh Per Annum |
| Content Marketing Specialist | 3-4 Lakh Per Annum |
| Pay Per Click (PPC) or Search Engine Marketing (SEM) Analyst | 3-5 Lakh Per Annum |
| SEO Content Writer (Online Content Developer) | 2.5-5 Lakh Per Annum |
Several factors determine your salary including your qualification, experience, job location, industry, type of Digital Marketing Certification you possess etc. The above figures are only a broad range.
Other Important Digital Marketing Jobs:
- Brand Management Expert or Brand Manager
- Business Analytics Specialist
- Professional Blogger
- Mobile Marketing Specialist
- Email Marketing Specialist
- Search Expert
- Affiliate Marketing Manager
- Web Developer
- Web Designer
- Web Analytics Manager
- CRM Manager
- E-commerce Manager
- Digital Agency Account Director
How to Start Your Career in Digital Marketing?
You can pursue a bachelor’s or post graduate program in new media or digital marketing that can help launch your career in digital marketing. In addition, several prestigious organizations offer digital marketing certificate programs. These are excellent short programs to launch your career or enhance your skills. These are online, short term but highly focused programs developed by industry experts. Some of the leading programs are
- Google Ads Certification
- Google Analytics IQ Certification
- Digital Garage (Google): Fundamentals of Digital Marketing Certification
- Hootsuite Social Marketing Certification
- HubSpot Content Marketing Certification
- HubSpot Inbound Marketing Certification
How to Start Your Career in Digital Marketing of Real Estate?
NIREM Institute of Real Estate Management, the leader in real estate education and training offers a Certificate in Digital Marketing of Real Estate program. This is an online certification program that assesses your prior knowledge of digital marketing and certifies your skills in digital marketing of real estate. This program is offered under NIREM’s RPL initiative.
A Certificate in Digital Marketing of Real Estate indicates your interest as well as specialization in the real estate sector to the employers. Therefore this program is suitable for both students and working digital marketing professionals looking for new digital marketing jobs and career enhancement. This program is also suitable for freelancers who offer various digital marketing services to real estate developers, property consultants and other organizations.
Give wings to your real estate digital marketing career Now!
